WHOLESALE
Covid-19 has prompted many wholesalers to sell directly to consumers instead of to the hospitality industry. It is a very different model.
RANGE
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How do I present my range online in the most effective way?
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How do I best capture customer feedback online to enable range development?
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What is the most appropriate language to use when selling my products online?
LEGAL
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How do I become GDPR compliant?
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What other consumer and retail legislation do I need to know?
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How do I handle age restricted products?
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What do I have to do around food safety and allergens?
PROCESSES
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Should I use a 3rd party to pick, pack and deliver my products? Or should I do it in-house?
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What is an acceptable return rate? Does it differ by category?
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How do preempt my most likely customer complaints?
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How can I automate my online customer service procedures?
COMMERCIAL
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Do I even need an ecommerce channel?
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Should I focus on revenue growth or profitability at this precise moment in time?
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Is my marketing budget being used effectively? Can you prove it? What is my real ROI?
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How does my online business influence my other channels?