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Covid-19 has prompted many wholesalers to sell directly to consumers instead of to the hospitality industry. It is a very different model.


  • How do I present my range online in the most effective way?

  • How do I best capture customer feedback online to enable range development?

  • What is the most appropriate language to use when selling my products online?


  • How do I become GDPR compliant?

  • What other consumer and retail legislation do I need to know?

  • How do I handle age restricted products?

  • What do I have to do around food safety and allergens?


  • Should I use a 3rd party to pick, pack and deliver my products? Or should I do it in-house?

  • What is an acceptable return rate? Does it differ by category?

  • How do preempt my most likely customer complaints?

  • How can I automate my online customer service procedures?


  • Do I even need an ecommerce channel?

  • Should I focus on revenue growth or profitability at this precise moment in time?

  • Is my marketing budget being used effectively? Can you prove it? What is my real ROI?

  • How does my online business influence my other channels?

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