ADVICE FOR BOARDS
Setting a meaningful, sustainable, customer-centric strategy for your ecommerce channels is not always straightforward. We can help.
STRATEGY
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How do I plan a path to increased profitability?
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How do my digital channels fit with my other customer touch points?
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How do explain the online business effectively to the board?
PERSONNEL
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How big should my digital team be? In what order should I recruit people?
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What is the most effective structure for us right now?
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Which roles should I outsource, and which should I keep in-house?
PROCESSES
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Should I use a 3rd party to pick, pack and deliver my products? Or should I do it in-house?
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What's an acceptable return rate? How will it differ by category?
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How do I preempt my most likely customer complaints?
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How can I automate my online customer service procedures?
COMMERCIAL
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Should I focus on revenue growth or profitability at this precise moment in time?
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Is the marketing budget being used effectively? What is my real ROI?
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How does my online business influence my other retail channels?
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How can I leverage my digital channels to drive additional revenue?
